We wanted to illustrate Evan F. Moore’s story about racism in hockey—and efforts to change the game and diversify the sport—in a more impactful way.
But when we tried to freeze those letters inside a larger block of ice in a baking pan, the coloring bled.
Why do this in a basement? So we could take advantage of a drain—and the really cold temperatures in Vince’s basement kept the ice solid for a couple hours to shoot the photos—much longer than we thought.
Here is the block of ice melting again—this is a time-lapse video taken overnight.