Don T Wise Off About Eggplants On The Internet

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• Choppable but not terribly clickable

My favorite recent headline is this:

The article turned out not to be about misunderstood eggplants. It’s about misunderstood GMOs, or genetically modified organisms. The writer, Cornell researcher Mark Lynas, had a serious case to make about famine and science and so forth. But you know how it is with serious cases. The touch of whimsy was shrewdly deployed.